Founder, Amanda Fry

Founder Amanda Fry is a force of nature in her own right with a veracious passion for conservation and creating Experience Nature Group was a game-changer for local tourism. She started working as a chef followed by event and talent management in the entertainment industry and running iconic venues like the Sydney Opera House.

She decided to branch out on her own and found the role of building a PR & Marketing Company, her biggest and most exciting career challenge at that time. It allowed her to travel and work with global media, running campaigns from Dubai, USA to Canada and the UK.

Award Winning Marketer

From MTV Award Red Carpets, Film launches, Rock Bands, Private Clubs to managing media for Kim, Kourtney and Khloe Kardashian’s fashion brand in 19 countries, it’s fair to say she was at the top of her game. She spent the best part of 20 years working with some of the biggest celebrities, media and brands in the world both here, and overseas.

One of her celebrity assignments saw her trekking in Vietnam to experience an encounter with the endangered Black Gibbons and this ignited Amanda’s heart for conservation so much so, that it became the driving force in her professional and life path.

That passion ultimately landed Amanda at a conference for Change Makers Rule Breakers with Richard Branson on Necker Island, along with a host of other entrepreneurs and trail-blazers. Honouring her heart for the wild, Branson arranged for Amanda to accompany his zoology team visiting another of his islands, dedicated to re-populating several endangered species of Lemur.

It’s an indescribable feeling to trek into virgin forest and be swarmed by these beautiful, playful creatures that come out of nowhere, at the game keeper’s call.  Just a magical moment.  That feeling of absolute awe for the wonder of nature is what I want people to experience” 

“My life changing moments did not involve a Kardashian, Jackson or Presley. They happened in the wild places of the world where the wonder, beauty and power of nature touched me.” Amanda Fry

Returning home with an overwhelming sense of the profound possibilities for a wilderness experience unique to Australia, Amanda unplugged from her fast-paced professional life path and made the permanent move to the NSW Southern Highlands. She started her business with Australia’s first Wild Nature Festival, WILDfest which was quickly followed by a Day Tour brand, Wild Food Adventures that evolved in 2021 to Experience Nature.

Our Respect Nature Policy

All our events, tours and expeditions adhere to our Environmental Code
Always leave the wilderness as you found it
Avoid single use plastics (we supply fresh water, glass water bottles & glassware as appropriate)
Recycle, Repurpose, Reuse
Choose Biodegradable Products
Use Organic Body Products that do not impact the water cycle
Always use local product from sustainable poultry, lamb to vegetables, herbs, regional wines and craft beers
Support Native Wildlife Care Groups
Work Together for a Cleaner, Greener Planet